PPC

Harrington Law Group

Paid search restructuring for a law firm focused on lead quality and profitability.

Industry: Legal Services
Primary Service: PPC
Timeline: 90 days
6.8x
ROAS
-52%
CPA Reduction
+89%
Qualified Leads

High ad spend with poor conversion rates and no visibility into which campaigns were driving qualified leads versus unqualified inquiries.

ROAS improved to 6.8x. Cost per acquisition dropped 52%. Qualified lead volume increased 89% with the same budget.

What we did

Full Google Ads account restructure, new landing pages designed for legal intent keywords, conversion tracking overhaul, and ongoing bid optimization aligned with case value.

Google Ads account restructuring
Landing pages aligned to legal intent
Conversion tracking cleanup
Ongoing bid and budget optimization

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