Apex Roofing Co.
Paid acquisition cleanup for a seasonal roofing business focused on lead quality.
Seasonal business with unpredictable lead flow. Existing Google Ads campaigns were generating clicks but few qualified leads, and cost per lead was unsustainably high.
Cost per lead reduced by 44%. Lead quality score improved significantly. Seasonal peaks managed with dynamic budget allocation.
What we did
Rebuilt campaign structure around high-intent keywords, created dedicated landing pages for each service type, implemented call tracking, and deployed smart bidding strategies.
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